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Valentine’s Day is the perfect excuse to treat yourself to a little extra self-care, whether you’re pampering yourself or finding a thoughtful gift for someone special. This year, why not show love in a way that goes beyond the ordinary? Beauty and wellness products that nourish the skin and soul as well as our planet.
These five women-owned sustainable brands deserve a spot in your routine.
1. Ladóni Kind Beauty
Based in Mi'kma'ki (Nova Scotia), Ladóni Kind Beauty was founded by Lethicia to blend her West African heritage with modern skincare needs. Growing up in West Africa, she witnessed the amazing power of plants as women in her community transformed shea nuts and other botanicals into rich butter to heal, nourish, and protect their skin and hair.
Those ancestral practices stayed with her over the years. With tons of research and training as a Certified Organic Skincare Formulator, Lethicia created this plant-based, high-performing skincare line. Each skincare product is handcrafted with ethically sourced botanicals, including rich, nutrient-dense shea butter from Burkina Faso. These ingredients are carefully chosen not only for their ability to promote healthy, glowing skin but also for their connection to time-honoured traditions and sustainable practices.
Ladóni means self-care in Jula. From velvety body butter to rejuvenating oils, each product encourages you to slow down and take time for yourself. The brand also emphasizes eco-consciousness, using recyclable, minimalist packaging to minimize its environmental footprint.
📍 Learn more: ladonibeauty.ca
2. Portia-Ella
This Kelowna-based collective, founded by women for women, curates some of Canada’s best clean, sustainable beauty brands under one roof. Every product they stock is cruelty-free, toxin-free, and made with ethical sourcing in mind.
Their commitment extends beyond skincare and makeup; Portia-Ella actively supports women-led businesses, creating a space where female entrepreneurs in the beauty industry can thrive. Shopping here means supporting multiple Canadian brands that are dedicated to responsible beauty—so your Valentine’s glow-up can feel as good as it looks.
📍 Learn more: portia-ella.ca
3. Cheekbone Beauty
Founded by Jenn Harper, Cheekbone Beauty is an Indigenous-owned brand that champions sustainability and representation in the beauty industry.
The brand’s signature product line, including lipsticks, complexion products, and eye makeup, is formulated with clean, vegan ingredients and packaged in biodegradable or recyclable materials.
A strong advocate for Indigenous education and empowerment, Cheekbone Beauty reinvests in Indigenous communities through scholarships and donations. Their mission is to create beauty products that do good for both people and the planet.
📍 Learn more: cheekbonebeauty.com
4. Ellie Bianca
Founded by Evelyne Nyairo, this skincare brand is inspired by her Kenyan heritage and the strong, resilient women she grew up with. Ellie Bianca's skincare products are made with organic, cruelty-free ingredients that are sourced sustainably.
Evelyne personally ensures that key ingredients like shea butter are ethically sourced from women-run co-ops in Africa, so each product helps support these communities while providing nourishing care for your skin.
Mangoes, a symbol of Evelyne’s heritage, also play an important role in Ellie Bianca’s products, adding that extra touch of natural goodness. This brand believes that beauty is about more than how we look—it’s about kindness.
Kind to your skin, kind to the earth, and kind to women.
📍 Learn more: elliebianca.com
5. Land of Daughters
Love is in the air—quite literally—with Métis-owned Land of Daughters.
Based in Calgary, this brand specializes in candles, aroma sprays, and solid perfumes designed to evoke memories, emotions, and connection. Founders Mackenzie and Jenna craft each scent with intention, blending nature-inspired notes with a deep respect for their Indigenous heritage.
But Land of Daughters goes beyond just smelling good. They actively give back, donating 50% of proceeds from select Indigenous-themed products to organizations that support Indigenous communities. Plus, their refillery program lets customers refill their favourite candles and sprays, cutting down on waste.
📍 Learn more: landofdaughters.com
Supporting BIPOC women-owned sustainable isn’t just about great products; it’s about helping to preserve cultural traditions and protect the environment—all while treating yourself to high-quality skincare and beauty.
That’s what we call a win-win.
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